Kelly Bayer Rosmarin Archives

Communications

On Optus: In a crisis, focus on fixing the right problem

At this time of the year, many leaders will have one eye on a strong finish and the other on the opportunity for a reset January brings. ‘Tis the...

Optus, a brand innovator in the service of competitors

16 November 2023 | by David Havyatt

Over the last two years, Optus has led innovation in the telco sector in exactly one field – brand management. Unfortunately, the innovation has mostly been for the benefit...

‘Data is the new asbestos’: Optus hack renews calls for privacy reform

23 September 2022 | by Justin Hendry

A significant data breach at Australia’s second-largest telco has underscored the need for businesses and government agencies to minimise the sensitive personal information they store, and renewed calls for...

Tag: Kelly Bayer Rosmarin

On Optus: In a crisis, focus on fixing the right problem

Optus, a brand innovator in the service of competitors

‘Data is the new asbestos’: Optus hack renews calls for privacy reform

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Tag: Kelly Bayer Rosmarin