The Tax Office has honed in on ‘myID’ as the likely rebrand of the federal government’s myGovID credential underpinning Australia’s digital identity system. The change follows warnings of widespread confusion between myGovID and the myGov app and website that millions of Australians now rely on.
The Australian Tax Office applied for a trademark of ‘myID’ text alongside a map of Australia logo in December last year, just weeks after additional funding for a rebrand was confirmed by the government.
While not locked in – a trademark is also being sought for ‘AusID’ – the myID monicker is a frontrunner based on ATO user research.
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