Big Tech tells regulators to focus on ‘outcomes’ not algorithms


Joseph Brookes
Senior Reporter

The world’s biggest technology companies have dismissed concerns by Australian regulators about the potential for self-preferencing and the lack of competition, recommending that the watchdogs focus on “outcomes” rather than algorithms.

During a parliamentary inquiry into economic dynamism on Tuesday, representatives for Amazon, Google and Apple played down the Australian Competition and Consumer Commission’s (ACCC) finding that each company has the ability and incentive to self-preference its own products via their own technology.

Amazon Australia again insisted it is not unfairly advantaging its own products over Australian third-party sellers on its marketplace by exploiting data, telling the inquiry the smaller sellers compete on “an equal footing” with the company.

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