ACCC probes AI impact on uncompetitive search market


Joseph Brookes
Senior Reporter

Google’s dominance of internet search and the potential of artificial intelligence to disrupt or entrench it will go under the microscope in the competition watchdog’s second inquiry of the market, announced on Monday.

The inquiry, the latest in the Australia Competition and Consumer Commission’s (ACCC) five-year examination of digital platforms, will help the regulator collect more information in the lead up to reforms of Australia’s competition policy.

It will also give a closer look at a European model the regulator wants to emulate locally, after little progress on the ex ante competition regime put forward by the ACCC last year.

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