SportsTech VueMotion wins People’s Choice Award


Stuart Mason
Contributor

Sydney tech firm VueMotion has been voted the People’s Choice winner at the InnovationAus 2024 Awards for Excellence for its platform that brings the tech used by elite athletes to a smartphone. 

The InnovationAus 2024 Awards for Excellence were presented at a black-tie gala dinner at The Venue Alexandria in Sydney on Wednesday night.

All the finalists across every category were eligible for the People’s Choice Award, with members of the public able to make a vote on a one person, one vote basis. 

VueMotion was crowned the crowd favourite on the night. 

VueMotion chief technology officer Amit Gupta with the Australian Computer Society’s Troy Steer

The People’s Choice award was sponsored by the Australian Computer Society. The award was presented on the night by Australian Computer Society director of corporate affairs and public policy Troy Steer. 

VueMotion has created an artificial intelligence-driven movement analysis tool that can aid coaches, athletes and staff to optimise movement and improve injury outcomes from anywhere, not just from a specialist lab.

This is currently done through a range of complex and expensive lab-based instruments, sensors and devices, making it nearly the exclusive realm of elite professional athletes.

This process is crucial for everyone though, helping to understand human movement, prevent injury and assist with the rehabilitation from injuries. 

The VueMotion platform is a phone-based technology that can provide AI-based analysis for more than 15 types of human movement, on any surface and from a distance of up to 30m. 

The tool provides a video render of these movements with augmented overlays that can then remove the human entirely and replace it with the skeletal figure underneath. 

It will then provide the user with a range of metrics automatically, such as step length, step frequency, asymmetry, ground contact time and the angle of joints. 

VueMotion is now used by more than 1,500 organisations across 25 countries, and in every major sporting code in the world. 

It was founded by three ex-employees of Canon, and now has a sales office in the United States, with the majority of its revenue coming from North America. 

VueMotion is now on a mission to become the globally-recognised standard for measuring movement quality through its accessibility and affordability. 

The company received funding through the New South Wales government’s MVP Ventures grant and the Commonwealth’s Research and Development Tax Incentive, and has also partnered with the UNSW Health 10x Accelerator. 

The InnovationAus 2024 Awards for Excellence are supported by the Australian Computer Society, Investment NSW, Department of Industry, Science and Resources, Technology Council of Australia, TechnologyOne, National Artificial Intelligence Centre, CSIRO’s ON Innovation Program, Reason Group, Q-CTRL, University of New South Wales, South by South-West Sydney and IP Australia.  

Protecting your great ideas with intellectual property (IP) rights can lead to lasting benefits for your growing business. IP refers to creations of the mind, such as a brand, logo, invention, design or artistic work. Head to the IP Australia website to find out more about IP, and how it might help your business. 

Do you know more? Contact James Riley via Email.

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