VueMotion takes the guesswork out of coaching


Stuart Mason
Contributor

Athletes around the world, from sports stars to jogging enthusiasts, can currently be analysed through a range of complex lab-based instruments, sensors and devices. 

This process is crucial to understanding human movement, preventing injury and assisting with rehabilitation from injuries, but is often too costly and time-consuming, making it inaccessible for all but the most elite athletes. 

And other options in the market currently that are cheaper have significant trade-offs in terms of accuracy and insights on offer. 

VueMotion chief executive and co-founder David Klineberg

A team of three founders who previously worked together at Canon have developed a video-first movement analysis platform that requires only a smartphone or a computer.

VueMotion provides an artificial intelligence-driven movement analysis tool that can assist coaches, athletes and staff to optimise movement and improve injury outcomes from anywhere, not just from an expensive lab. 

The phone-based technology can deliver AI-powered analysis for more than 15 different types of human movement, on any surface and from a distance of up to 30m. 

This then produces a video render with augmented overlays which can even remove the human and show the skeletal figures underneath. 

The tool also provides a range of metrics automatically, such as step length, step frequency, asymmetry, ground contact time and the angle of joints. 

VueMotion is now used by over 1500 organisations across 25 countries and in every major sporting code in the world. 

VueMotion is a finalist in the InnovationAus 2024 Awards for Excellence in the HealthTech category. The InnovationAus Awards for Excellence winners and finalists will be celebrated at a black-tie gala dinner at The Venue Alexandria in Sydney on Wednesday October 30. You can book your tickets here. 

The Sydney-based company was founded by three former workers at imaging giant Canon. These include Ryan Talbot, who has 15 years of experience as a relay and hurdles coach, AI and machine learning research and development leader Dr Amit Gupta and corporate director David Klineberg. 

VueMotion has received funding through the NSW government’s MVP Ventures grant and the Research and Development Tax Incentive, and also partnered with the UNSW Health 10x Accelerator. 

The trio built the core technology for the platform, incorporating cutting-edge AI computer vision and cloud technologies, and then refined and trained this on millions of video frames of thousands of people. 

It claims to be the first technology powered by machine learning to allow a data-driven, objective approach to training and testing performance, injury prevention and rehabilitation that has been validated and is accurate, repeatable and accessible.

VueMotion now has a sales office in the US, with the majority of its revenue stemming from North America, with an aim of becoming the globally-recognised standard for measuring movement quality thanks in part to its accessibility and affordability. 

Looking for brand exposure in front of Australia’s tech ecosystem? Purchase a table of 10 for the InnovationAus 2024 Awards for Excellence and have your logo displayed on screens across the venue and in the event programme as a ‘Table Sponsor’.  

The InnovationAus 2024 Awards for Excellence are supported by: Australian Computer Society, Investment NSW, Department of Industry, Science and Resources, Technology Council of Australia, TechnologyOne, National Artificial Intelligence Centre, CSIRO’s ON Innovation Program, Reason Group, Q-CTRL, University of New South Wales, South by South West Sydney and IP Australia. 

Protecting your great ideas with intellectual property (IP) rights can lead to lasting benefits for your growing business. IP refers to creations of the mind, such as a brand, logo, invention, design or artistic work. Head to the IP Australia website to find out more about IP, and how it might help your business. 

Do you know more? Contact James Riley via Email.

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